Strategic Support
for Developers
Propertissimo has built a strong reputation as a trusted partner in the commercialization of new developments. Our goal is always to maximize the value for developers.
The Propertissimo Developments Department is a central hub for driving your product's journey from conception to customer satisfaction. With an integrated approach, we not only ensure the successful launch of our products but also cultivate lasting relationships with our customers.
Below is an overview of how we integrate our expertise at every stage to maximize value and deliver outstanding results.
Defining the Product
The characteristics of the plot, its location, views, orientation all have an impact on the target group of the development and therefore on the defintion of the product.
The fact that we have a strong proprietary client flow guarantees that we have a good perception of the latest trends and needs of our clients, ensuring that every new product concept aligns with what customers truly want at any specific point in time.
Our team works closely with R&D, design, and engineering departments to shape product features, ensuring functionality, quality, design and innovation are embedded from the start.
We define clear product specifications and develop strategic roadmaps that guide the product's evolution, ensuring every development milestone meets our high standards.
We are deeply involved in the pricing of the units that goes hand in hand with the product definition. The pricing of each unit on the right level is the most important variable that determines the sales pace of any development.
Marketing Strategy
By analysing competitive landscapes and consumer behavior, we tailor marketing strategies that highlight our product's unique selling points. Our strong presense in the main markets gives us a better understanding of the buyside in the different geographical areas.
We craft targeted messaging and brand positioning tools that resonate with our audience, making sure our product stands out in a crowded market. Our marketing department harnesses state-of-the-art technology to reach the defined target group.
From digital campaigns to traditional media outreach and participation in international real estate fairs, our marketing plans are designed to build strong product awareness and drive engagement across multiple channels. The channels chosen depend on the target group of the product at hand.
Complete Customer Journey Support
Our team oversees the entire sales process—from initial customer contact and lead nurturing to closing deals—ensuring a seamless buying experience.
We provide robust after-sales support that includes customer service, product training, and troubleshooting to maintain high satisfaction levels.
We actively gather and analyze customer feedback, using these insights to make ongoing improvements to both the product and our service delivery.
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